Amysoft
6 commercials, a splash of water and a lot of fun!
In collaboration with 'The Brandwagon' we've created the music for six playful Amysoft commercials. Interested in how we approached this project? You can read about it under the video's below!
Commercial #1
Commercial #2
Commercial #3
Introduction to the project
Amysoft
Amysoft specializes in providing advanced water softening solutions that deliver clear, lime-free water for homes and businesses. Their systems are user-friendly, energy-efficient, and designed to extend the lifespan of appliances while enhancing water quality for everyday use.
Fine Tune Audio
With our expertise in audio, voice-overs, sonic branding, and sound design, we were well-equipped to meet AmySoft's needs. Our approach combines creativity with strategic insight, ensuring that the productions we create not only stand out but also perfectly align with the brand identity and objectives of the client.
Our process
Strategy developement
For AmySoft, we crafted 6 unique advertisements: three long versions and three short versions, covering three distinct spots. Collaborating with the Brandwagon we built on the video content provided to us, exploring multiple musical ideas played on top of the footage. This approach allowed us to identify the concepts that resonated with us the best. The project required four pieces of music: three distinct openings and a shared ending, we did this to ensure consistency across all spots. We rearranged the music to fit the timing of the shorter formats.
Demos and prototypes.
Our creative process began with a reference from the client, which we used as a starting point. We focused on capturing the comedy in the videos, sticking closely to the reference in some parts while adding our own creative twist in others to keep the music fresh and engaging. Given the comedic tone of the spots, we leaned into playful musical styles to enhance the humor. Once the chord progressions were finalised, we developed the compositions into demos.
Feedback and Delivery
After sending the demos to the client they decided to use all of the provided material. This helped with delivering the final result fast. During brainstorming with the client, it was suggested that the ending piece should have a more distinctive and recognizable melody. Together, we developed a three-note motif that represented the syllables of "AmySoft," making the brand identity more memorable.
Music fragments
The impact of custom music in commercials
For Amysoft
The music created for AmySoft was carefully crafted to align perfectly with the mood and timing of the videos. Unlike preexisting tracks or stock library options, our tailored approach ensured the music was a great fit, strengthening the emotional impact and storytelling of the spots.
For companies in general
Well-designed and custom-made music can make a brand stand out. Distinguishing your company in a crowded market is essential for building a strong emotional connection with your audience. Audio is a powerful tool in the modern marketing landscape, offering a unique way to convey the essence of a brand beyond visual elements.
Collaborators
