For Trayler's new campaign, we developed a unique sound to go with their brand. The lines in their corporate identity symbolize the roads and traffic as if it is captured with a camera using long exposure time. We tried to make a connection with this in the audio through a driving beat combined with abstract traffic sounds. As a result, we created a seamless audio experience that, together with their visuals, delivered a complete sensory experience. The music, sound effects and a branded voice-over match the visual identity and further enhance the brand experience.
Creative agency: Kranz Collins
Art direction: Oane Koning Hettema
Animations: Sebas van den Brink
Voice-over casting: Fine Tune Audio
Music, sound and sound logo: Fine Tune Audio