Sonic branding for Visser & Visser.
How we developed a sonic identity with and for Visser & Visser.
Introduction.
Visser & Visser
Visser & Visser is a leading entrepreneurial consulting firm focused on providing strategic, financial and administrative support. The company wanted to stand out in a competitive market by creating a brand identity that both visually and aurally resonates with their core values and target audience. They approached us to develop a unique audio identity that speaks to their brand values, visuals and customers.
Every great project starts with an idea.
Discussion and soundboard.
Before we could get to work on this project, we had to visualize exactly what Visser & Visser was looking for. We did this through Zoom interviews and planning sessions so that our vision matched: This allowed us to work on a sonic identity that matched their marketing strategy. We created a soundboard with songs that served as inspiration for the first demos, and brainstormed on what would sound good.
Getting started.
Once we came up with a strategy, the creative process commenced. All members of our team created a demo for the sound logo based on their interpretations of the consultation phase. Using these demos, new ideas were again pitched, and older ideas were improved upon. The sound logo and brand tune had to convey freshness and modernity as well as formality and professionalism.
The process.
Visser & Visser's feedback was crucial in developing their final sonic identity. Their input on the initial demos helped us improve the detail of the sound to fit their brand and clients. The final track became a true representation of Visser & Visser's identity and showcased their values and goals in a unique and engaging way.
After the first round of demos and the feedback received, we created several new demos. We carefully modified and improved these based on Visser & Visser's input so that each version better reflected their needs and requirements. We then presented the final product to Visser & Visser to verify that we had hit the right chord, providing a sonic identity that they are happy with and that we can be proud of.
Final results.
Below you can find the final versions of the brand tune and sound logo we created. We wanted these creations to not only reinforce the brand identity, but also make a lasting impact on the target audience. Our intention was to develop an auditive experience that resonates with both the brand and its customers, creating a strong and recognizable auditive presence.
Collaborators
