RUMvision
For RUMvision Analytics, we handled the voice casting, voice-over recording, and sound design for their main brand video. The animation showcases the features and capabilities of the RUMvision interface through fluid motion, transitions, and constantly evolving visual elements.
Animation truly comes to life through sound. Without sound design, movement can quickly feel weightless or disconnected. Our goal was therefore to give every key movement and interaction energy, depth, and character, without allowing the sound to overpower the visuals.
We combined a range of sound design techniques, using granular processing, synthesizers, audio samples, and extensive layering to create a detailed and cohesive sonic world. Every element was carefully shaped and timed to support the movement on screen and strengthen the overall flow of the animation.
As a final step, we mixed and mastered the voice-over, music, and sound design into one balanced soundtrack. The result is a dynamic and immersive audiovisual experience that gives the animation greater impact and makes the RUMvision interface feel just as intuitive and alive as it looks.
