For Polarwise, we were commissioned to handle the complete audio production for two distinct yet interconnected videos – one from the woman’s perspective and the other from the man’s – plus a short tag-on that ties everything together. From custom music and sound design to voice-over and the final TV mix, we crafted every sound element to bring the story to life. This dynamic and humorous production was a joy to work on and resulted in a playful, engaging campaign that sticks with the viewer.

Music

We kicked off the project by presenting several music options to find the right tone. Once the client made their choice, we tailored the composition to fit the visuals — adjusting timing, energy, and dynamics to optimally support the narrative.

Voice-Over

After a successful voice casting process, we recorded the voice-over with the client present. This allowed for direct feedback during the session, ensuring the tone of voice aligned perfectly with their wishes and matched the brand identity precisely.

Sound Design

The rapid visual transitions and reversed sequences in the video called for a creative and detailed sound design approach. We worked in layers, using reversed effects that closely followed the visuals, resulting in an immersive and impactful experience.

Final TV Mix

Once we received the picture lock version of the video, we brought all audio elements together — music, voice-over, and sound design — into a cohesive, broadcast-ready final mix. The result? A sharp, humorous, and immersive production that captures your attention from start to finish.